THE STORY
Born from a brushstroke. Built for the bold.
THE ORIGIN
VELOUR NOIR was born from a single moment backstage at a Paris runway show. A brushstroke of pigment so intense, so alive, that it demanded a brand built entirely around that electricity. We did not set out to disrupt the beauty industry. We set out to ignite it. Founded in 2024, every product in our line is a direct answer to a need we saw go unmet — for makeup that performs at the level of its price, that pushes the boundaries of what pigment can do, and that treats the act of getting ready as the art form it truly is.
THE PHILOSOPHY
Beauty should have no prerequisites. No skin tone requirements. No age limit. No size chart. VELOUR NOIR was built for every person who has ever looked at a makeup counter and not seen themselves — and decided to create their own standard. Every formula is 100% vegan, cruelty-free, and developed with a commitment to inclusivity in both shade range and formulation. We test on all skin types. We develop for all complexions. We design for all identities.
THE ARTISTRY
The runway is in our DNA. Our formulas are developed alongside professional makeup artists who work at the highest levels of editorial and couture. Every product is field-tested under the harshest conditions — stage lighting, camera flash, 14-hour wear. What works at Fashion Week works everywhere. That is the VELOUR NOIR standard: luxury that does not compromise on performance, ever.
1M+
CUSTOMERS
40+
SHADE RANGES
200+
RUNWAY SHOWS
50+
AWARDS